Displaying items by tag: TV Spot
Monday, 21 April 2014 08:48

Advertising Campaign of CIT

Customer: Canadian Institute of Technology

Location: Tirana

Service offered by PAS + P: TV Spot and University Brochures

Period: September 2013

For the second time, CIT granted to PAS + P, the creation of the new TV spot as well as designing of University brochures for the academic year 2013-2014. The TV spot was conceived as a continuation of the launching spot. The communication objective now has shifted into promotion of competitive advantages that make this university standing out among others and promotion of the added value that these students will bear when entering the labour market. The advantage of teaching in Enlish was promoted by the using voice over in English, recorded by an American actor.

Spot production was a result of mix 3D and 2D techniques. The key element of the spot scenario is a data chip that tries to convey the technological orientation of the university. The data chip moves spatially from one scene to another while appearing as a component of university’s everyday life. The TV spot aired on several national and local channels during September-November 2013.

 

 

Published in Marketing

Customer: Junior Achievement of Albania

Location: Tirana

Service offered by PAS + P: Event Management, Design and Production of Promotion materials (Leaflets, Invitations, Badges, CTL, Banners, Certificates), Dj and Audio service, Photo shootings, TV documentary, etc..

Period: May 2013

 

Junior Achievement Albania, a project of AADF (Albanian American Development Fund) organized the First National Fair and Competition of the Junior Entrepreneurs which was held in the frame of Junior Achievement program in which 132 high school seniors from all over the country promoted their ideas.
In this event of great importance attended the award ceremony and the event the President of the Republic, Mr. Bujar Nishani, the Minister of Education and Science, Mr. Myqerem Tafaj and many other personalities. PAS + P managed the entire event through promotion and supporting activities. As it was the first year that the fair was held, it was necessary to establish an identity for this activity in order to be used for its promotion. Thus it was designed an own logo for the event, based on the colors logo guidelines of Junior Achievement (JA), which symbolized the fair booths. The project started with concept and design of all promotional materials and continued with branding of the TEG premises. PAS + P managed other supporting activities such as as two press conferences, the awards ceremony and closing event. To document the activity and to use it for further promotion, PAS + P produced a 20 introductory video documentary and carried a photo shooting service. This was one of the most important events that PAS + P has managed, which was delivered in timely fashion and met all the quality requirements of the client.

Published in Marketing
Thursday, 04 April 2013 08:11

BEDER University

 

Customer: BEDER University

Location: Tirana

Service offered by PAS + P:TV Spot production and Outdoor Campaign

Period: July 2012

 

 

Beder University is an university of social sciences. It was established only one year ago thus the advertising campaign aimed to increase awareness and reinforce the image. The advertising campaign consisted mainly in the production of a TV spot that was to be used for registration of the academic year 2012 - 2013. TV spot concept reflects the dynamics of the university's daily activities. Thus, the images show a group of students in various situations, to reinforce the idea that in this university there are things going on.  In addition, as integral part of this campaign, PAS+P created the outdoor campaigns, mostly billboards and CTL.

 

 

Published in Marketing