Displaying items by tag: Sales
Wednesday, 07 August 2013 08:04

"The Touch of Sun" complex 's promotion

Customer: LF Construction

Location: Tiranë

Service offered by PAS + P: Concept and Design of door to door promotional campaign

Period: December 2012

On the eve of New Year 2013, LF Construction, decided to boost the apartments’sales of "The Touch of Sun" residential complex. It was not the first time that this company undertook such an initiative. But this time, LF Construction was looking for something creative and that would attract the attention of many. The promotion campaign was not a large scale one, thus it was necessary to identify the target group carefully, a process, which was performed, based on the lifestyle characteristics and income rates of target group. To be more “catchy” the brochure was designed by using the contrast existing between the currently residential environments of the target group and the fantastic premises that offers “The Touch of Sun” residential complex. Additionally, the form of the brochure was a creative card which displayed gloomy pictures of urban life, which with a use of a pull mechanism revealed a complete new story, with fantastic views of residential complex. To give it a personalized touch, the brochure started with "Dear friend, ..." and was put inside an envelope bearing the note "From a friend that wishes you the best ..." which recalled a famous Albanian comedy line. This approach guarantees that the customer will at least open the letter and read its message.

 

 

Published in Marketing