Displaying items by tag: Promotion


Customer: Junior Achievement of Albania

Location: Tirana

Service offered by PAS + P: Brand Identity of the JA National Fair and Competition

Period: May 2013


Junior Achievement Albania, a project of AADF (Albanian American Development Fund) will held on yearly bases The National Fair and Competition of the Junior Entrepreneurs, in which will participate high schools seniors from all over the country promoted their ideas. Such an important activity needs its own identity, which would ease identification and promotion of this event. The identity of the fair, would be a sub brand of Junior Achievement, thus its creation was heavily relied on the brand manual guidelines. It’s clearly evident that the logo embeds the siluete of the fair booth, but same time it looks like the stairs of the winners’ podium.


Published in Marketing
Wednesday, 07 August 2013 08:04

"The Touch of Sun" complex 's promotion

Customer: LF Construction

Location: Tiranë

Service offered by PAS + P: Concept and Design of door to door promotional campaign

Period: December 2012

On the eve of New Year 2013, LF Construction, decided to boost the apartments’sales of "The Touch of Sun" residential complex. It was not the first time that this company undertook such an initiative. But this time, LF Construction was looking for something creative and that would attract the attention of many. The promotion campaign was not a large scale one, thus it was necessary to identify the target group carefully, a process, which was performed, based on the lifestyle characteristics and income rates of target group. To be more “catchy” the brochure was designed by using the contrast existing between the currently residential environments of the target group and the fantastic premises that offers “The Touch of Sun” residential complex. Additionally, the form of the brochure was a creative card which displayed gloomy pictures of urban life, which with a use of a pull mechanism revealed a complete new story, with fantastic views of residential complex. To give it a personalized touch, the brochure started with "Dear friend, ..." and was put inside an envelope bearing the note "From a friend that wishes you the best ..." which recalled a famous Albanian comedy line. This approach guarantees that the customer will at least open the letter and read its message.



Published in Marketing
Tuesday, 16 April 2013 11:37

Aredostones in Joinery Fair

Customer: Aredostones

Location: Kavaje

Service offered by PAS + P: Design of fair booth, Branding, Event Management, Design of Fair Invitation, Design of Promotional Uniform, Photo shooting.

Period: March 2013

Aredostones, one of the suppliers and processors of quartz, marble, onyx materials, with head office in Kavaja, participated at the Joinery Fair organized in Tirana, in March 2013. Fair and trade shows are excellent opportunities to present the business to a large number of people in a short period. PAS + P Marketing made possible that Aredostones made the most of this opportunity. Participation was well planned and effective in creating more traffic to the booth and in meeting potential customers. Services offered included promotional booth design and new product displays, Fair invitation Design, Promotion, Uniform design and production, Photo shooting etc. Most of the stand’ space was used to display Onyx plates, which were lit from behind to highlight their special design.

The fair booths drew the attention of many joiners and architects who visited the fair and Aredostones managed to establish contacts with many of them.


Published in Marketing
Tuesday, 09 April 2013 13:27

KNAUF Albania

Customer: KNAUF Albania

Location: Tirane

Service offered by PAS + P: Event Management, Promotional Materials, Press release

Period: September 2011

KNAUF Albania, manufacturer and supplier of dry construction systems, with representative office in Albania since 1994, and spread to 69 other countries, was the main partner and sponsor of first international construction fair, which took place in Tirana on 6 -September 8, 2011, in the premises of the Palace of Congresses.

Being the main sponsor, it was necessary that Knauf Albania was properly represented in this activity. PAS + P Architecture carried out the implementation of the fair booth.

Meanwhile, PAS + P Marketing as part of this project, helped to achieve an equally important objective of the participation in the fair that of promoting and reinforcing KNAUF brand in Albania. This objective was achieved entirely in all details, including the design, production of all promotional items displayed in the stand as well as promoting the activity in various media.


Published in Marketing