Buddy Walk Albania 2012


Customer: NGO

Location: Tiranë

Service offered by PAS + P: TV spot

Period: March 2012


In March 2012, on the occasion of the International Day of Down syndrome, PAS + P,marketing agency,participated as a sponsor producing the television spot of the awareness campaign Buddy Walk Albania 2012. The realization of the spot was made possible with the participation of Johnatan center’schildren and the Dutch ambassador in Albania, Henk Van Den Dool. The TV spot was broadcasted in two main channels, TVKlan and TopChannel. The spot was conceptualized in two parts. In the first part, footages of children are black and white while in the second half they are presented in bright colors where their actions are as dynamic and joyful as all their peers.