Canadian Institute of Technology

Customer: Canadian Institute of Technology

Location: Tirana

Service offered by PAS + P: Business Identity, TV Spot, Website, outdoor campaign, media buying and planning, Personalized page on Facebook and Facebook Campaign, Events, PR activities, Promotional materials, Billboards, indoor and outdoor branding etc

Period: November 2011

CIT project has been one of the most important projects of 2011. Identity creation and launch of CIT University employed a full marketing campaign on TV, outdoor and PR activities. Initially PAS+P conducted a market research in the education sector upon which was drawn a proper marketing plan for how to position the new university in the market. Since the launch of University was a bit late of, therefore the integrated marketing campaign aimed to reach the maximum number of audience within a short time. Initially it was created logo and then all the other elements of business identity. CIT logo contains elements of Canadian and Albanian flag. As the next step, it was creation and production of all necessary information brochures for the university. PAS + P assisted in improving the content quality of this information. Meantime, it was produced a spot that aimed to position the university as one of high quality and that awards Canadian degrees. In order to achieve this goal, the voice over of the TV spot was in English and read by a professional American actor. It was the credit of the advertising campaign that within a short time, CIT could achieve recognition from the public and positioned itself as a foreign university that offers high-level academic programs.

After launching, PAS + P assisted CIT’s staff in organizing some other promotional activities. In this framework, there were produced branded promotional material and promotional booths which were designed by PAS + P. Within a short time, CIT’s facebook page and official website, visited by thousands of visitors.