UNI-KLIMA, 10th anniversary event

Customer: UNI-KLIMA

Location: Tirana

Service offered by PAS + P: Promotion materials, Event Management, Product Catalog

Period: November 2013

UNI-KLIMA is No.1 distributor of the popular Japanese air conditioner brand Mitsubishi Electric. It also provides services in the field of air conditioning for residential and commercial buildings across the country. 2013 was the 10th year of its foundations. On this occasion, on behalf of UNI-KlLIMA ltd, PAS + P Marketing created and managed a series of promotional activities. Already matured in the market, the company carried a variety of activities to sustain and reinforce its brand in the market. Within this framework, PAS + P designed the air conditioner family line catalog of Mitsubishi Electric. Additionally, it created a print advertising to promote this line in different media. All the materials were created in compliance to the Mitsubishi Electric brand guidelines and in harmony with the elegant lines of these products.

During November 2013, the company held a two - day promotional event with sales network, clients and architects. For that purpose, PAS+P created a design theme with the 10th anniversary in focus. The anniversary theme was used in the promotional materials such as invitations, roll up banners, Facebook ad, branded pens and so on. No. 10 was the key element of design, which was big, prominent and eye-catchy. Meanwhile the dominant color was the blue of UNI-KLIMA brand, while enriched with festive elements.