Brand Identity of The National Fair and Competition of JA Albania


Customer: Junior Achievement of Albania

Location: Tirana

Service offered by PAS + P: Brand Identity of the JA National Fair and Competition

Period: May 2013


Junior Achievement Albania, a project of AADF (Albanian American Development Fund) will held on yearly bases The National Fair and Competition of the Junior Entrepreneurs, in which will participate high schools seniors from all over the country promoted their ideas. Such an important activity needs its own identity, which would ease identification and promotion of this event. The identity of the fair, would be a sub brand of Junior Achievement, thus its creation was heavily relied on the brand manual guidelines. It’s clearly evident that the logo embeds the siluete of the fair booth, but same time it looks like the stairs of the winners’ podium.