Brand ID and Advertising

Brand Creation & Positioning

Brand is the DNA of business communication with your customers or partners. At the time of tough competition, owing or establishing a brand name is a must for any business. PAS + P Marketing guarantees the establishment of a representative brand that combines seamlessly strengths and key values of your business with the brand promise. It is very important that your brand has vision and allows new applications and extensions, especially if your business has more than one brand or intends to have new brands in the future. We advise businesses to choose the right channels to communicate their Brand, in order to reach market recognition within a short time. Over the years, for most businesses is needed Brand refreshing or positioning to keep up with customer changing needs. PAS+P offers strategies for Brand repositioning against your competitors and refreshing of your image.

 

Corporate Identity

There are too many the customers who have believed on us for creation of their Identity. Our talented team has always shown its creative qualities to create the logo and other visual element necessary to establish Identity for many companies of different sectors. We deliver compelling creative designs that attract the attention of the public for the selected style, colors and all other creative elements used. We regard with special care the consistency of all visual elements by creating ready forms and formats to ensure coherence in communication across all the levels of your business.

Advertising is the most powerful tool of communication. By use of advertising, you reach a large number of customers within a very short time period. With the focus to highlight the advantages of your activity, we produce advertising campaigns that will impress and create positive attention among your customers for a long time. Well planned advertising campaigns delivered into right communication channels, will soon increase your communication efficiency and improve your business position in the market.

 

Design & Production of Promotional Materials

PAS + P Marketing provides design and production of all promotional materials needed to promote your business. The key word here are Creativity which develops your brand in accordance with your brand manual, Images that "tell 1000 words", attractive Taglines/slogans that reinforce the key values of your products or services, aligned consistently across all lines of communication. Leaflets, brochures, catalogues, annual reports, posters, adhesive, city lights are some of many materials produced.

 

Design & Production of Personalized Stationary

Branded stationaries are integrated part of the company's image. They help you to promote successfully your business among employees, suppliers and customers. We create capturing and stylish materials, such as Business Cards, Letter Heads, Invoices and all other elements that pave your organization’s communication.

 

Integrated Marketing Strategies (TV & Radio, Printed Media, Outdoor, Internet, Social Media)

In a changing world market, businesses are facing new forms of competitions each day. Businesses every day more and more competitors face of new forms of competition. Customers are bombarded daily with thousands advertising messages; we make sure that yours will stand out the crowd. PAS+P offers Integrate Marketing Strategies for all media mix that achieves excellent response, making sure customers receive coherent messages from all media channels. Media planners craft a media mix by considering a budget-conscious intersection between their media objectives and the properties of the various potential media vehicles. That is, they consider how each media vehicle provides a cost-effective contribution to attaining the objectives, and then they select the combination of vehicles that best attain all of the objectives. Depending on the type of advertising campaign, selection of Media channels has a direct impact on the marketing budget. PAS +P professional planners are budget-conscious and provide media plans for advertising in TV, radio, Print, Outdoor and Internet. In this context we also provide management of your company's official profiles on social networks like Facebook, Twitter, LinkedIn, etc.